Closing clients is an essential strategy for every entrepreneur; especially if you sell a service. Potentials always exist, the key is to take them from being a potential client to a current one.
Closing clients is an essential strategy for every entrepreneur; especially if you sell a service. Potentials always exist, the key is to take them from being a potential client to a current one.
And for this, we share these tips on how to achieve it:
> Is this the first time you’ve spoken? Show your face! Whether it’s in person or virtually, that first interaction is the most important time to form a connection and start off on the right foot.
> Remember, we are human first and a company second. So before talking about business matters, try to get to know them and ask questions that will let them understand that you care about their well-being above all.
> The first impression counts: try to dress appropriately, use a friendly vocabulary and tone, make sure you arrive early and arrive prepared.
> Don’t leave them hanging! Make sure that you check up on that connection, even offer a pretext to stay in contact to establish a better relationship with them. And don’t forget to leave a space open for conversation!
> Give them reasons that incentivize them to buy your brand. This doesn’t mean your should offer them discounts but to make sure that the way you communicate is open and honest.
> Make their life easier: create easy-to-access links to your website and social media, leave a quick way of contacting you or that you can contact them.
> Use social media in your favor. Create content that connects with your brand and audience that also adds value to their life. This helps you build your trust and relationship with your potential clients.
Before wanting to SELL and SELL there’s a process that every customer goes through with each brand and it’s good to have that clear. Everything sums up into confidence and making their life easier but this is a process that you have to go through as a business owner to make sure you earn every sale you make.
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